Situated on Niels Hemmingens Gade the place it meets the town’s pedestrian purchasing avenue Strøget, the OCE idea retailer occupies a constructing that dates again to 1736.
OCE stands for objects, garments and experiences, in reference to what’s on provide within the way of life model’s roughly 50 Chinese language shops and its rising variety of European outposts.
Terkel Skou Steffensen and Hans Toft Hornemann of Aspekt Office had been requested to create an inside for the model’s Copenhagen retailer that might assist to draw Scandinavian clients.
“The design necessities for the brand new retailer had been clear and concise,” mentioned the studio, which has supplied artistic course for OCE for a number of years.
“OCE needed us to create a Nordic ambiance and add a Scandinavian look, really feel and expression to their model, to have the ability to appeal to Scandinavian costumers. That was paramount.”
The studio determined to divide the shop into completely different zones, one devoted to style and the opposite to homeware.
Upon getting into at floor ground degree, clients are greeted by an oak service counter that gives a heat counterpoint to the all-white inside whereas successfully splitting the world in two.
“Typically, we have now labored with as few colors as attainable to make [OCE’s] vibrant merchandise stand out and take the first focus,” mentioned Steffensen and Hornemann.
“To acquire the important Scandinavian appear and feel, we have now labored with rigorously chosen supplies. Scandinavian design is a design motion characterised by simplicity, minimalism, performance and wonder, and we needed to mirror that in OCE’s new retailer.”
Within the dwelling division to the precise of the counter, the inside was stored “sterile and uncooked”, with merchandise displayed on easy white and coral-coloured metal cabinets.
On the opposite facet, the style division sees clothes held on white metal rails and altering rooms hid behind gray wool curtains. A gray linoleum ground, designed to resemble concrete, was used all through to create a peaceful and stress-free ambiance.
A number of of the store’s show tables are topped with a speckled, terrazzo-like materials that’s created from recycled yoghurt pots by UK firm Smile Plastics.
“Because the retailer could be very small and compact, we made it our mission to utilise even the tiniest little nook,” defined the studio, which has remodeled the beforehand unused house below the steps into an exhibition space with built-in shelving.
“On this means, we spotlight the steps of the shop and lead individuals to the primary ground.”
The shop’s minimal white inside was additionally designed to be respectful to the encompassing structure.
“The shop is positioned in a pedestrian space, surrounded by historic buildings with bricks facades and stucco decorations,” the studio defined.
“One other widespread function of those buildings are the big, excessive home windows that enable in as a lot mild as attainable, but additionally assist you to see the gorgeous surrounding edifices,” it added.
“We needed the store to take a look that blends in homogeneously, no dramatic pops of color, no discontinuity with the neighbouring interiors that you may see by way of the home windows. The delicate palette blends in with the encompassing setting, the materiality chosen is easy and discreet, but trendy and contemporary.”
Different designers who’ve tried to seize a Scandinavian aesthetic in a retail setting embrace Ulrika Bernhardtz, the artistic director of way of life model Arket, who designed the model’s Copenhagen store utilizing an all-grey palette.
In London, structure agency Farrells conceptualised the inside of a mixed-use shopping and dining development to replicate Japanese and Nordic tradition, whereas the Soho store of clothing brand Eytys references Swedish brutalism and postmodernism.