Cura Foundation, Sanford Health honored for social good work

The Cura Foundation introduced that it has been named as Silver Winner for its #UniteToPrevent PSA Marketing campaign in Finest Nonprofit Marketing campaign and Finest Influencer Endorsement classes (Well being) within the Inaugural Anthem Awards. The PSA Marketing campaign has been government produced by Cura Basis’s president and founder Robin Smith, MD, MBA; Marcie Mule and Roni Selig, co-presidents of RonMar Studios; and Ashleigh Walton, government director, advertising at Sanford Health.

#UniteToPrevent is a U.S.-based multimedia marketing campaign elevating consciousness of the persevering with have to act safely, collectively, to cease the unfold of COVID-19. The PSAs clips distributed on TV, radio and on-line characteristic 19 celebrities and athletes together with Josh Groban, Steve Harvey, Amanda Kloots and Jerry Rice amongst others. It’s supported by the Cura Basis, a nonprofit with a mission to enhance human well being globally, and Sanford Well being, one of many largest well being methods within the U.S.

To scale back social disparities within the battle in opposition to COVID-19, Cura is increasing the #UniteToPrevent marketing campaign into Spanish and can characteristic Grammy Award-winning recording artist Jon Secada and actors and celebrities Olga Merediz (“Within the Heights,” “Encanto”), Alfonso Herrera (“Ozark”), Judy Reyes (“Scrubs,” “Devious Maids”), Cristián de La Fuente and Daphne Rubin-Vega.

The marketing campaign continues to be circulated within the U.S. with over 530+ million individuals seeing it to this point in 25,057 radio and 118,701 TV airings. It has aired nationally on native affiliate tv stations in addition to nationwide networks similar to CBS, ION, The CW, MyTV Community, Bounce, Unision & Telemundo.

“It’s our distinct honor to acknowledge the work that manufacturers, organizations, and people are all making to create an influence of their neighborhood,” mentioned Jessica Lauretti, managing director, The Anthem Awards. “We launched this platform to indicate the world that each one corners of our tradition, from sports activities and leisure to enterprise leaders and celebrities, are all standing as much as say, it’s time for systemic change and that social good is what we worth as a society.”

“COVID-19 is aware of no boundaries,” mentioned Robin Smith, MD, MBA, founder and president of the Cura Basis. “The pandemic gained’t finish for anybody till it ends for all. All of us have to remain vigilant to guard ourselves and others. Get vaccinated! #UniteToPrevent.”

“I can’t thank sufficient the unimaginable caregivers who’ve been preventing COVID-19 and all that comes with it for greater than two years. We should proceed to do all we will to cease the unfold of the virus so their sacrifices don’t go in useless,” mentioned Invoice Gassen, president and CEO of Sanford Well being. “I applaud the Cura Basis and all companions within the #UniteToPrevent marketing campaign for elevating consciousness of this significant message on the steps wanted to maintain our communities protected and cut back the pressure on well being care employees.”

Winners for the inaugural Anthem Awards have been celebrated on the first annual Anthem Voices conference adopted by a star-studded digital awards present on Feb. 28.

The Anthem Awards, the Webby Awards’ latest initiative, was launched in response to the prevalence social good has taken throughout the nationwide dialog and cultural zeitgeist in recent times. The inaugural competitors acquired almost 2,500 entries from 36 international locations worldwide. By amplifying the voices that spark world change, the Anthem Awards are defining a brand new benchmark for impactful work that evokes others to take motion of their communities. A portion of program income will fund a brand new grant program supporting rising people and organizations working to advance the causes acknowledged within the inaugural Anthem Awards.

The awards acknowledge the breadth of social good work (on-line and offline) across the globe by honoring the organizations, manufacturers, and other people creating long-lasting influence; together with, Range, Fairness, & Inclusion; Training, Artwork, & Tradition; Well being; Human & Civil Rights; Humanitarian Motion & Companies; Accountable Know-how; and Sustainability, Setting, & Local weather. By amplifying the voices that spark world change, the Anthem Awards are defining a brand new benchmark for impactful work that evokes others to take motion of their communities.

The Anthem Awards have been based in partnership with the Advert Council, Born This Manner Basis, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ.

The Cura Basis is a nonsectarian, nonpartisan, public 501(c)(3) group with a mission is to enhance human well being globally. Cura’s goal is to streamline well being care supply and optimize entry to care to stop and vanquish illness, cut back human struggling and enhance the standard of life world wide. We intention to advance the event of breakthrough medical applied sciences, promote preventative measures, encourage interdisciplinary approaches to medication, enhance entry to innovation and eradicate social disparities in well being care.