Danish way of life model and e-bike retailer Mate has launched its first UK retailer at Seven Dial’s 72 Neal Avenue in London.
Spanning two flooring and totalling 2,096 sq ft, Mate Seven Dials represents the model’s first bricks-and-mortar website within the UK and shares its full assortment of foldable e-bikes in a number of colourways.
The Seven Dials retailer additionally gives check rides that permit guests to trial the e-bikes. The brand new area, designed to be an experiential retailer, showcases Mate’s unique retail collaborations, together with CR x Mate and a capsule wardrobe with Palm Angels.
“We’re delighted to be within the UK and at Seven Dials,” mentioned Matt Rudd, head of retail at Mate. “The opening of our retailer is a milestone for our enterprise, and it’s our ambition to mix each innovation and private expression in a brand new kind.
“We wish to think about higher, extra handy methods to journey and create new fashions which are enriched with smarter tech and enhanced flexibility.”
The launch of Mate is aligned with the vacation spot’s deal with sustainable retailers and offering guests with an alternate electrical type of transport while shifting across the metropolis. The significance of the sustainability ethos can be mirrored within the variety of manufacturers within the Seven Dials group who are actually ‘Licensed B’ Corps, a brand new sort of enterprise and certification below the Sustainable Improvement Targets (SDG) arrange by the United Nations over the following 10 years.
Samantha Bain-Mollison, retail director at actual property funding belief Shaftesbury, which owns and manages a 16-acre property portfolio in London’s West Finish, mentioned: “Mate is an on-trend rising model, with an intrinsic hyperlink to sustainability, making it a pure match for Seven Dials.
“For manufacturers trying to set up a UK presence, Seven Dials presents the proper vacation spot to make their mark and Mate is a superb instance of this. Surrounded by different impartial retailers, together with Neal Avenue’s Vivobarefoot and Route One, it’s the excellent location for Mate, and we’re excited to work with the model as they prolong their providing to the UK buyer base.”
Based mostly in Copenhagen, Mate was based in 2016. It joins a number of just lately opened retailers in Seven Dials, together with Colourful Commonplace, Apex Rides, and Hidden Planet.
Hanover Inexperienced, Nash Bond and Cushman & Wakefield symbolize Seven Dials. Border Consultancy acted for Mate.