As China’s foremost genuine business-to-customer trend change platform, FASHION ZOO has been enjoying a number one position in mediating multi-dimensional dialogues for the change of East-West trend tradition. It has maintained a detailed reference to younger inventive abilities by integrating international assets in addition to delving into and bringing out the leisure facet of trend artwork.
FASHION ZOO is exclusive in that it gathers younger abilities, continually brings unique concepts to manufacturers and designers and gives younger generations free tickets to an unconfined trend group.
FASHION ZOO.
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FASHION ZOO.
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The 2021 FASHION ZOO will bear an all-around improve when it comes to each type and content material. It would begin from the next 5 dimensions, specifically creating immersive artwork experiences, growing cultural worldviews, encouraging creativity in youth, endeavor crossover and international debut tasks, and selling sustainable trend. With this, FASHION ZOO will concentrate on rebirth, cultural sustainability, and inventive range, endeavor a brand-new journey of trend in 2021.
Amy Fan, founder and CEO of FASHION ZOO, mentioned, “FASHION ZOO believes that creativity is what drives enterprise. By retaining integrating international assets and gathering younger creators of world avant-garde trend and artwork, we are going to shed new mild on the worldwide change of East-West tradition and direct the eye of the society to the way forward for trend. We won’t solely develop influential trend aesthetics, but additionally put inside attain the tales and works of younger designers and artists from everywhere in the world.”
In mild of this, WWD China began a dialogue with Amy Fan and had an in-depth dialogue on a number of points associated to China’s trend business, together with trend and artwork, rebirth and creation, “going international” and “bringing in,” and enterprise and creativity.
Amy Fan, Founder and CEO of FASHION ZOO.
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The Mission of FASHION ZOO
In 2018, FASHION ZOO, China’s foremost genuine business-to-customer trend change platform, was based. “At the moment’s China is experiencing a ‘Renaissance’ and we live within the ‘age of the spectacle.’ It’s an epoch on the hunt for contemporary issues, and we did what we’re doing.” Amy Fan was speaking in regards to the intention of founding FASHION ZOO, explaining that it was one thing she did to drift. It’s the proper time in addition to the correct timing that makes the mission of FASHION ZOO.
Adhering to the idea of “No invitation is required for a getaway to the style world,” FASHION ZOO has created an final trend group for the younger generations throughout the globe. It integrates international trend assets by becoming a member of arms with worldwide prime groups, whereas investigating the ecosystem of the pan-entertainment enterprise of trend. With an intention to advertise the change of East-West trend tradition, FASHION ZOO not solely helps Chinese language manufacturers to go international, but additionally brings worldwide trend content material into China. This has significantly enriched China’s notion of trend and given new perception into the worldwide change of trend tradition.
In June 2019, FASHION ZOO hosted a trend carnival in Shanghai. That includes trend, artwork, pattern, and life-style, the occasion symbolized a voice from China to the worldwide trend runway. In September 2020, the second version of FASHION ZOO was held efficiently in Shanghai with seven world-class trend exhibits placed on in 4 days. In the meantime, the Expertise Lab (Impartial Trend Lab) was launched with younger designers in China. One designer, Zhi Chen was invited to brainstorm concepts about creativity in trend with 4 different younger designers together with Leaf Xia, Yayi Chen, NOSENSE, and OHLABOY.
FASHION ZOO, Offline Occasion in 2019-2020.
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It’s now 2021. After three years of effort, FASHION ZOO has step by step developed into an ecological system encompassing IPEDIA Creator Alliance, FASHION ZOO honest, and FASHION ZOO studio to be launched in August this yr.
“FASHION ZOO acts as a medium of communication for Jap and Western cultures, in addition to for enterprise, shoppers, and creators”. Other than serving to Chinese language designers go international, this yr FASHION ZOO may even convey abroad designer manufacturers into China to increase into new markets. On this regard, Amy Fan has positioned FASHION ZOO as a platform to “promote designers, facilitate cultural exchanges, and supply younger folks with a spot to acquire data.”
IPEDIA.
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IPEDIA Creator Alliance brings collectively younger creators of artwork, tradition, and trend worldwide, and promotes their merchandise via FASHION ZOO studio. Based mostly on this, FASHION ZOO will construct a sustainable trend and enterprise mannequin. “By creativity and for creativity, we are going to promote China’s trend and artistic industries,” mentioned Amy Fan who was referring to the position of FASHION ZOO as an ecology of trend and artwork in constructing a closed-loop system of inventive commerce.
FASHION ZOO beneath All-around Improve
Within the present setting, the 2021 FASHION ZOO will bear an all-around improve when it comes to each type and content material. It would delve into the fields of trend and artwork, and incorporate points with key phrases of pattern, artwork, sustainability, worldview, and the like. The 2021 FASHION ZOO will begin a brand new journey of the artwork of trend from 5 dimensions, specifically creating immersive artwork experiences, growing cultural worldviews, encouraging creativity in youth, endeavor crossover and international debut tasks, and selling sustainable trend.
As a preview of the 2021 FASHION ZOO to be held in September this yr, a trend artwork exhibition, “50 X 50 NEW BORN”, was held in HKRI Taikoo Hui from 25 March to 18 April. FASHION ZOO invited excellent creators worldwide from varied fields together with trend and artwork to create freely on the themes of “New Born and Sustainability” The occasion was a brand-new fusion of trend and artwork in addition to a cultural re-creation.
FASHION ZOO，50 X 50 NEW BORN.
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In “50 X 50 NEW BORN”, “X” means infinite prospects, whereas 50 unbiased covers join the inspiration and cultures of varied fields via completely different home windows, presenting 50 distinctive tales. Relating to the idea behind the exhibition, Amy Fan remarked, “This exhibition brings collectively many avant-garde designers and artists to develop sources of inspiration, which represents our theme, ‘rebirth.’”
As for the second theme “sustainability,” Amy Fan enriched its definition to be an integration of trend sustainability, cultural sustainability, and cultural change. “China has hundreds of years of steady historical past. As a platform for indigenous trend design, we should always inherit and innovate Chinese language tradition by combining conventional crafts with new developments. That is what ‘rebirth’ means in sustainable tradition.”
FASHION ZOO，50 X 50 NEW BORN.
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FASHION ZOO，50 X 50 NEW BORN.
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“For trend sustainability, we wish to experiment in an attention-grabbing approach with eco-friendly materials. We are going to cooperate with designers, artists, and provide chain specialists within the business to current and advocate via artwork exhibitions genuine sustainability to everybody in a easy and clear method.” claimed Amy Fan.
Moreover trend sustainability, the 2021 FASHION ZOO may even concentrate on tradition and artwork. “Tradition is artwork, and artwork is trend. They’re all the time intently associated to one another, identical to soulmates.” For Amy Fan, cultures of the likes of trend, artwork, music, science, and know-how reinforce one another, and are mutually interdependent and equally indispensable. “At the moment’s trend isn’t just about trend. We also needs to accommodate extra cultural elements with an inclusive and complete perspective.”
“The position of China is altering within the trend business. There’s a big market of almost 400 million shoppers of the post-90s era. In the meantime, with the speedy growth of the web, dividends introduced by uneven data previously are continually lowering. All these elements have led to an especially energetic market. We wish to promote cultural change by bringing contemporary issues from abroad into China.” mentioned Amy Fan who maintained that cultural change was additionally an vital a part of sustainability.
On the finish of March, together with the “50 X 50 NEW BORN” trend artwork exhibition, FASHION ZOO launched its first trend e-book FASHION ZOO BOOK.
FASHION ZOO BOOK Trend publication.
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As a response to the general public opinion that FASHION ZOO BOOK is a trend publication, Amy Fan defined, “In actual fact, it’s not {a magazine}. We outline it as a trend learn created with an open thoughts in addition to a e-book value gathering. We consider that trend is part of the gentle energy and it ought to be instructional. On condition that, we labored with Donghua College Press and internationally famend trend colleges together with the College of the Arts London and Parsons Faculty of Design to current to the general public unique trend tales within the type of {a magazine}. We should always be aware that, first, unique trend books in China are scarce. Second, books on tales about worldwide trend are all of the extra inadequate. That’s why we needed to convey these trend tales to the younger generations in China.”
In an business that has undergone profound adjustments, FASHION ZOO as soon as extra dedicated itself via the “50 X 50 New Born” trend artwork exhibition and the discharge of FASHION ZOO BOOK. The concept that “trend is accessible” is once more highlighted.
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FASHION ZOO，50 X 50 NEW BORN.
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FASHION ZOO，50 X 50 NEW BORN.
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Many a Little Makes a Mickle: Facilitate the Improvement of China’s New Youth Tradition and Trend Trade Like a Drop within the Ocean
FASHION ZOO will work with CBNData to launch “CBNData X FASHION ZOO X Youth & Insights Lab into New Youth Tradition” on 1 April. With the information evaluation by CBNData, FASHION ZOO will concentrate on the present new youth tradition and supply the style business a simple and correct portrayal of the Z era and Millennial shoppers in addition to the event of a wave of recent youth tradition.
Relating to how people interpret the brand new youth tradition, Amy Fan commented: “Cultural pluralism and the expression of character are the 2 cores of the brand new youth tradition. Cultural pluralism arouses the curiosity of younger folks, whereas the expression of character evokes empathy.”
Cultural sustainability: concentrate on tradition and artwork, and discover alternatives for the event of China’s trend business within the new period.
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Developments come and go, and so does youth tradition. Amy Fan talked about her intention to cooperate with CBNData, “Trend comes and goes, and so does youth tradition. Younger individuals are continually altering their minds and being categorized by cultural pluralism into completely different teams, that are connected with labels to type their distinct cultural themes. Based mostly on our skilled insights into the style business and the nice information evaluation expertise of CBNData, we wish to provide you with a components for understanding the labels of younger folks and assist them determine the tradition they go for. In the meantime, we additionally wish to inform the market what younger individuals are like at coronary heart, and to develop their cultural understanding whereas reaching a cultural consensus amongst them.”
Proceed to be a Bridge of Trend Trade between China and the Worldwide Neighborhood
As a newcomer, FASHION ZOO is steadily shifting alongside its personal path of growth. Regardless of that it was based lower than three years in the past, FASHION ZOO has not solely turn into an unique and pioneering platform within the home trend business, but additionally acts as a bridge of trend change between China and the worldwide group.
“I’m not saying that we’re enjoying a giant position, however our imaginative and prescient is to turn into an vital benchmark for China’s trend and artistic industries. Nevertheless, alone we will’t notice this imaginative and prescient. We hope that extra younger folks will be a part of us. It’s a time when the speedy development of China’s trend business requires everybody to participate in selling all the business. We’re only a drop within the ocean.”
Within the face of China’s burgeoning trend market, Amy Fan noticed: “China’s trend business is sort of a sleeping lion, however it’s waking up, prepared to vary the construction of world trend business.”
Amy Fan,Founder and CEO of FASHION ZOO, addressed a gap speech.
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“First, China has 400-million-strong post-90s era which consists of an important shoppers at the moment. This brings a demographic dividend a lot bigger than that in Europe and america. Second, as a result of growth of the web and our rising creativity, increasingly more younger folks in China are becoming a member of the artwork business, which is a catalyst for the nation’s inventive business. Lastly, the event of indigenous streaming media and social media within the nation breaks the limitation of time and house. Shanghai will turn into the forefront of trend sooner or later. In a nutshell, within the present international trend business, China is a waking lion prepared to steer the way forward for the world as one of the crucial vital economies within the trend business.”
Sooner or later, FASHION ZOO will proceed to play its distinctive position in China’s trend and artistic industries in delivering new youth tradition and as a bridge of world change of trend tradition. Furthermore, FASHION ZOO is anticipated to make a profound transformation from B2B to B2C this yr.
With the enterprise mannequin of OMO (online-merge-offline) because the core, FASHION ZOO is modeling an edgy group for the youth that includes the 5 dimensions of trend, artwork, music, tradition, and know-how. Many a bit of makes a mickle. With the awakening of China’s trend business, FASHION ZOO will depend on its energy of innovation {and professional} expertise in tradition to work with younger abilities, business companions, abroad designers, and plenty of others to hitch on this irresistible wave.
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