Wellcurve, India’s first built-in e-commerce platform curating main manufacturers, merchandise, and knowledge devoted to a more healthy life-style, not too long ago introduced elevating an undisclosed quantity in a seed funding spherical. The spherical was led by Benevolent Capital, one of many main buyers in Thrasio, and witnessed further participation from Angel investor Tommy Rosen, one of many buyers in Thrive Market, America’s largest natural meals E-commerce platform. Wellcurve plans to make the most of the contemporary funds to increase the community of well being consultants on the platform and increase the expertise to additional personalize the consumer expertise. This may help the startup’s imaginative and prescient of offering India with a realm of a wholesome and dietary ecosystem with related insights for his or her dietary wants and chosen merchandise from a curated set of manufacturers.
Based in 2019 by Nikhil Mehra, Wellcurve is a startup primarily based out of New Delhi, is India’s first built-in well being and vitamin e-commerce platform that at present gives over 1,500 types of handpicked and curated dietary merchandise on-line from main manufacturers, backed with quick supply proper to the doorstep. The startup goals to allow its prospects to make an knowledgeable selection and make more healthy consuming inexpensive for all. Wellcurve integrates content material and commerce, offering customers with an ecosystem to find data, store for more healthy meals options, discover wholesome recipes and interact with well being consultants, nutritionists, health lovers, and residential cooks.
Commenting on the brand new funding, Nikhil Mehra, Founder, and CEO at Wellcurve said, “Now we have constructed an ecosystem the place D2C manufacturers within the wholesome meals house can discover the precise set of Customers & Well being Aware People can discover the precise merchandise with the assistance of Well being Consultants. With a curated set of manufacturers, we intention to change common pantry merchandise of a family to wholesome meals options. The contemporary funding will assist us to get nearer to our mission of turning into the Market Chief within the phase and create an ecosystem to assist folks stay healthily. by leveraging our community of Well being Consultants & Broaden within the D2C Area by collaborating with new manufacturers to additional speed up buyer acquisition and supply our prospects with a personalised consumer expertise.”
Wellcurve, a one-stop answer for the most effective manufacturers within the vitamin house, has witnessed a staggering development of 500 per cent within the final 12 months with an annual recurring GMV of Rs 17 cr. The startup additional goals so as to add 50 new D2C well being and vitamin manufacturers on-line inside the subsequent 3-6 Months, together with launching its non-public label.
Brett, Co-Founding father of Benevolent Capital commented, “Benevolent Capital is thrilled to be an investor in Wellcurve. We view Wellcurve’s potential and enterprise mannequin as being fairly much like our investments in Thrasio and Carbon6, which is why Wellcurve resonated with us. Additionally, we had been in search of a possibility to put money into India and consider that we’ve got discovered the most effective alternative potential that’s complementary and additive to our international portfolio of manufacturers.”
The startup additionally raised $600,000 in a seed spherical in 2021, and with the present funding, the corporate hosts a marquee of Enterprise Capital corporations and Angel buyers on its cap desk consisting of Benevolent Capital, Tommy Rosen together with 9 different Harvard alumni.
