Ailuna helps you construct sustainable habits which can be good for you and good for the planet – and makes it enjoyable! Habits with impression.
Ailuna’s magic begins with its dares, that are private coaching programmes in sustainability, beginning with only one week. They’re designed and written by consultants. Ailuna encourages you to deal with one sustainable swap at a time, slightly than taking over one thing new every day. By making small adjustments you may obtain outstanding outcomes.
By inviting your family and friends to affix you on a dare, everyone seems to be more likely to earn their badges and follow their new habits!
However Ailuna will not be solely about behavior constructing, it’s additionally a supply of uplifting information and data. A spot to maintain monitor of your sustainable decisions – and join and talk with like-minded individuals who all wish to make a distinction. You too can store for sustainable merchandise.
The phrase Ailuna (Ai luna) is Hawaiian and means up there, aiming excessive. That is fairly becoming, as a result of that’s precisely what we try to do. If each single considered one of us goals excessive and tries to make adjustments to our lives, we will construct a greater future for ourselves and for the planet.
How did you give you the thought for the corporate?
Helene and I are passionate concerning the atmosphere and wish to go away the world in a greater place.
A few years in the past we modified our eating regimen, began avoiding plastic, added insulation to our house, tried an EV and usually needed to grow to be extra sustainable – however we couldn’t discover an app that actually brings folks collectively and helps constructing inexperienced habits that stick. So we determined to construct one!
It needed to be one based mostly on positivity and giving folks an uplifting expertise since Helene and I felt there was an excessive amount of doom and gloom within the information about sustainability and local weather change.
Helene and I are folks similar to most of us – not activists.
With Ailuna we needed to create an answer for the numerous hundreds of thousands of people that have simply begun their journey of turning into extra sustainable. But additionally a software folks, who’re already very inexperienced, can use to advocate to their much less inexperienced associates, to kickstart their inexperienced journeys!
It was additionally vital for Helene and I to create one thing that was based mostly on science and is confirmed to work. Ailuna could be very distinctive. Fairly than having you do a brand new factor each day, which doesn’t drive lasting behavioural change, Ailuna has developed a spread of “dares”. Dares are enjoyable, private coaching applications with levels of 1 to 2 weeks durations, the place you do every new factor for a time period.
How has the corporate developed throughout the pandemic?
Ailuna has largely been unaffected by the pandemic for the reason that firm from its inception has been arrange based mostly on distant working and versatile situations by way of day by day/weekly hours. We’ve bought folks within the UK, US, Germany, Denmark, Lithuania and Australia. Many people have by no means met in particular person, however thanks for Slack, RingCentral, Google G-Suite and Drive, Instabug, Helpshift and different instruments, we have now grow to be a detailed knit and really productive workforce.
Additionally, we have now created an inner Slack channel referred to as #weekend-warriors the place we share what we have now been doing the weekend, whether or not it being sports activities, household actions, sustainability, and so on. So additionally outdoors work we’ve constructed nice teamwork. All just about. However I need to admit that we look ahead to the day once we can meet in particular person once more. It’s been too lengthy!
What can we hope to see from Ailuna sooner or later?
We’ve bought a really thrilling roadmap forward of us. You must count on seeing way more by way of gamification, folks having the ability to take dares & compete in groups, additional capabilities round impression measurement. Additionally, performance geared toward enterprise, authorities, training and charities & NGOs. Most fun maybe is that we’ll bCe releasing new dares in additional classes so there’s all the time one thing new to discover. We’ll additionally proceed publishing nice content material.
Product improvement and progress doesn’t come without cost and we’re eager to listen to from seed/angel traders who’re excited about becoming a member of and supporting us on our journey. We’re constructing an actual enterprise right here.