Naomi Osaka has confirmed that her star energy extends properly past the tennis court docket.
The 23-year-old three-time Grand Slam winner, who’s ranked third on the planet, has change into a favourite within the trend and wonder worlds since she entered the highlight after defeating Serena Williams on the U.S. Open in 2018, incomes her first Grand Slam title.
Osaka isn’t simply celebrated for her street-style-meets-athleisure aesthetic, but additionally for a way she employs trend to make a bigger assertion. The tennis star, who’s Haitian and Japanese, was praised in the summertime for her assist of the Black Lives Matter motion through the U.S. Open when she wore a unique face masks every day displaying the names of unarmed Black individuals who have been killed by cops, together with Breonna Taylor, Elijah McClain, Trayvon Martin and others.
Right here, WWD appears to be like at six of Osaka’s main trend and wonder offers. Learn on for extra.
Louis Vuitton tapped Osaka as a model ambassador on Jan. 11, marking the primary time the design home has appeared to an expert athlete for an envoy function. Osaka will seem within the model’s spring 2021 trend marketing campaign photographed by Louis Vuitton creative director of ladies’s collections, Nicolas Ghesquière.
Osaka shared the information on her Instagram, writing: “Comic story: I first purchased my mother a LV bag after I was 16 as a birthday current and it’s kinda been a convention since. Do I name this a full circle second? Sure.”
After rumors that Osaka was partnering with Adidas, it was revealed in April 2019 that the tennis participant would as an alternative be teaming with Nike for one of many model’s many athlete partnerships.
Osaka labored with Nike to launch her first attire assortment in November, which is an ode to her Haitian, Japanese and American heritages. The gathering included athletic items similar to T-shirts, sweatshirts, polo shirts, shorts and fanny packs designed with Osaka’s personal emblem and a camouflage print in an orange and inexperienced coloration manner.
Osaka made one other foray into trend design final yr by teaming with Adeam artistic director Hanako Maeda to assist create items for the designer’s fall 2020 assortment.
Osaka and Maeda had been impressed by their Japanese heritage for the items. The tennis star despatched the style designer her personal sketches for the designs and labored intently with Maeda to create the capsule assortment of shirtdresses and knit sweaters.
“Naomi is an incredible feminine function mannequin, not simply on the court docket however off the court docket as properly,” Maeda said in an interview with WWD in September. “It’s great that she is utilizing her fame for a social trigger. For lots of people with the form of affect that Naomi has, it may be tough to take the additional step. It’s commendable that she’s not afraid to do this. Having her assist has been wonderful.”
Comme des Garçons
Osaka and Nike partnered up with Comme des Garçons in December to design a brand new Nike Blazer sneaker. The sneaker is designed in a impartial colorway that includes graphic writing that reads Osaka’s and the model’s names. The model consists of Osaka’s personal signature and the phrase “House Is The place the Coronary heart Is” written in her handwriting.
Osaka’s relationship with Comme des Garçons dates again to her first U.S. Open win in 2017, when the Japanese brand dressed her for her championship photo op.
Osaka rounded out her yr of trend collaborations final yr with a limited-edition assortment of purses with Scottish equipment model, Strathberry. The gathering included small color-blocked leather-based purses and wallets.
Japanese magnificence firm, Shiseido, tapped Osaka in 2018 to serve as the face of BareMinerals and sunscreen brand Anessa. The appointment was monumental within the magnificence trade because it was a win for inclusivity and variety within the Japanese magnificence market that sometimes spotlights fair-skinned fashions.
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