Household-oriented leisure is getting more durable and more durable to search out on tv lately. Even with 500 channels and a mess of streaming providers, discovering high quality leisure everybody can watch may be tough.
However a brand new present quickly to stream on Newsmax needs to offer simply that — whereas elevating cash for good causes.
Stu Newmeyer and Laurie Stillman are a husband-and-wife comedy duo who’ve been performing in unique on line casino reveals, nightclubs and particular occasions for greater than 20 years. Now, they’re bringing their act, “The Stu and Laurie Selection Hour,” to Newsmax TV — with a particular emphasis on veterans points.
“I feel it is essential to thank the individuals who hold us and our nation secure, and make it attainable to do what we do,” says Newmeyer. “One of the best ways to thank them is by supporting them in an actual, efficient method by means of what we do. For us, that is household leisure.”
“The Stu and Laurie Selection Hour” is a present within the vein of “The Carol Burnett Present,” “The Dean Martin Present” and “The Sonny and Cher Comedy Hour.” It brings collectively musical acts, sketches and different performances in a commercial-free format that enables veteran-owned companies and charities to advertise their causes throughout the present.
Apart from in-show segments that includes veteran causes and companies, the present’s sponsor, the VTN Commerce Membership, additionally offers a method for individuals to buy immediately from veteran-owned companies, whereas giving cash to a trigger.
Buyers can join the VTN Commerce Membership’s on-line retailer for a $15 month-to-month price, a portion of which fits on to the veterans the patron needs to assist. As soon as a member, customers should buy immediately from the veteran retailers featured on the present.
Retailers may even must pay a small price to promote on the web site, a portion of which can assist veteran nonprofits. VTN doesn’t take a proportion or different revenues from the veteran retailers.
“We can have contests and promotions to compel patrons to purchase from veteran-owned companies, to rent veterans and to supply reductions to veterans,” says Newmeyer. “We additionally need to drive visitors to their very own web sites.”
One of many present’s first small enterprise companions is Scars & Stripes Coffee, which isn’t solely a vendor of espresso merchandise, but additionally a franchise that seeks to assist veterans open their very own Scars & Stripes Espresso location. The corporate offers enterprise coaching and life teaching for transitioning service members and their households whereas serving to them discover a sense of belonging within the military-veteran group.
Newsmax noticed a surge in new subscribers in current months, the community says, making it the fourth-largest cable information community in the US. For veteran-owned companies showing on “The Stu and Laurie Selection Hour,” it might imply a completely new market.
“We need to give any veteran-owned small enterprise a platform on the present, so their enterprise and their product can get in entrance of probably hundreds of thousands of individuals,” Newmeyer says. “We need to give them an opportunity to compete with the large boys, and this viewers is an effective method to do this.”
Be taught extra in regards to the “Stu and Laurie Selection Hour,” easy methods to companion with the VTN Commerce Membership or the companies that signed on to take part by visiting the website.
“The Stu and Laurie Selection Hour” will air Sundays on Newsmax TV. The fourth present of each month can be a two-hour telethon to lift donations for veteran causes.
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