PatientBond’s core providing is its Digital Engagement Platform for automating affected person engagement. To make sure the platform is up to date, PatientBond conducts annual nationwide market analysis research on healthcare client attitudes and behaviors with a give attention to modern points dealing with suppliers, resembling motivating customers to obtain a COVID-19 vaccination. PatientBond has developed a proprietary psychographic segmentation mannequin from this ongoing analysis to energy its platform and activate affected person behaviors.
PatientBond is now making this market analysis and years of psychographic insights out there to healthcare suppliers, by its Insights Accelerator™ software, to assist them obtain their enterprise and medical objectives.
Justin Dearborn, CEO of PatientBond, said, “We’ve got important market analysis and psychographic insights on positively influencing healthcare client choices and activating affected person behaviors.” Calling on his earlier expertise as CEO & Chairman of Tribune Publishing, Mr. Dearborn continued, “Informing methods and advertising with client insights is the best way main corporations, in all industries, guarantee success. The Insights Accelerator™ will assist the healthcare business be extra consumer-centric by emulating approaches the patron items and monetary industries have been using for many years.
PatientBond’s psychographic fashions and market analysis had been developed by healthcare client consultants from Procter & Gamble. By interesting to healthcare customers’ particular person motivations and communication preferences, PatientBond has achieved excellent outcomes for its clients with market share development, in addition to improved well being outcomes and affected person monetary duty funds.
Insights Accelerator™ will assist suppliers develop the best messaging and advertising combine to drive affected person acquisition and loyalty by improved focusing on, branding and repair line advertising.
The Insights Accelerator™ answer consists of geographic heatmaps by designated market space (DMA) all the way down to the block stage, by psychographics, demographics and even medical insurance kind. It additionally features a codebook for motivating the psychographic segments and operationalizing the insights throughout advertising channels. Early adopters of the Insights Accelerator™ embrace nationwide and regional well being techniques, payers and pressing care suppliers.
“Whereas we’re excited for a way the Insights Accelerator™ can instantly assist healthcare suppliers enhance their enterprise efficiency, we eagerly anticipate the game-changing capabilities we’re growing by machine studying and synthetic intelligence that may automate the manufacturing of psychographic content material for our clients’ promoting and affected person schooling initiatives,” defined Mr. Dearborn. “To make it as simple as attainable for our clients to undertake this know-how, they’ll use PatientBond as a standalone platform or as a bolt-on to proceed leveraging their current CRM and EHR investments.”
PatientBond’s mission is to leverage Healthcare Shopper Insights and Modern Know-how Options to assist its shoppers higher navigate the rise of consumerism in healthcare and evolving reimbursement fashions. PatientBond’s extremely configurable communications platform leverages a confirmed psychographic segmentation mannequin and a various set of digital workflows to assist our shoppers construct a tighter bond with their sufferers to enhance well being outcomes, develop their market share, and enhance affected person fee collections. PatientBond is at the moment utilized by over 1,200 healthcare supplier places throughout the US. PatientBond is a portfolio firm of First Well being Capital Companions, LLC. Details about PatientBond is on the market at www.patientbond.com