NEW YORK, April 5, 2021 /PRNewswire-PRWeb/ — Sister corporations Attempt Well being and Veteran & First Responder (VFR) Healthcare (the “Firm”) at the moment introduced that they’re rebranding beneath a unified model, Forge Well being. The brand new identify has been chosen to replicate the Firm’s evolution and strategic give attention to its technology-enabled mannequin that integrates digital well being and in-person psychological well being and substance use remedy in addition to its experience in driving the improvements wanted to form the way forward for behavioral well being care.
“We proceed to be a mission-driven behavioral healthcare firm devoted to difficult conventional trade pondering to extend entry, decrease prices, and enhance high quality,” stated Eric Frieman, CEO of Forge Well being. “The general intention of our technique and new identify is to construct on the robust reputations of our many achievements and convey that very same dedication into the longer term as Forge Well being, the technology-enabled behavioral well being system of the longer term.”
Fashioned in 2016, Attempt Well being and VFR Healthcare have grown hand-in-hand into a number one supplier of outpatient behavioral well being providers. The well being system consists of greater than six outpatient services throughout 5 states, a first-of-its-kind strategic partnership with the U.S. Division of Veterans Affairs, and plenty of revolutionary partnerships with employers and well being plans. Previously 12 months, the Firm has achieved large progress and has considerably enhanced its technology-enabled remedy capabilities to ship the highest-quality care when and the place shoppers want it – delivered just about from the consolation, privateness, and comfort of shoppers’ houses or in-person at beautifully-designed, welcoming technology-enabled places of work.
Frieman continued, “our unifying identify and look are key steps in progressing from particular person places to a extra seen, built-in well being system working collectively to ship excellence throughout the total continuum of outpatient behavioral well being care. The brand new model will create an simply identifiable, streamlined model and can assist tremendously to remove model confusion amongst our shoppers, referral sources, and stakeholders.”
Persevering with the VFR Fame and Legacy with the New Model
On account of VFR’s robust model fairness and ties to the Veteran and First Responder communities, the Firm will proceed to function its present VFR entities and packages beneath the Forge company umbrella, utilizing the VFR model identify, Forge Veteran and First Responder providers (“Forge VFR”).
“As a part of the rebrand transformation, whereas it’s important for us to have a unified well being system identify, we acknowledge that the VFR Healthcare model has a tremendously robust popularity in our communities, particularly among the many active-duty servicemember, Veteran, and First Responder populations,” stated Eric Golnick, Government Vice President of Forge Well being and CEO of Forge VFR. “We need to talk our model id and emphasize that we’re one, built-in well being care system, whereas additionally constructing on the VFR model.”
New Model Id and Launch
The transfer to Forge Well being consists of a wholly new model id – from emblem and shade palette to font and images model – which can come to life throughout all model touchpoints and consumer experiences main with an all-new Forge Well being web site expertise. A marketing campaign launching the brand new model will debut in Might 2021, which can embrace a brand new web site.
About Forge Well being
Forge Well being, beforehand often called Attempt Well being and VFR Healthcare, is remodeling behavioral well being care by way of an inexpensive and efficient technology-enabled mannequin that seamlessly integrates digital well being providers and in-person care. Forge delivers in-network, evidence-based outpatient remedy for substance use, psychological well being, or trauma points when and the place shoppers want it – delivered just about from the consolation, privateness, and comfort of their dwelling or in-person at our beautifully-designed, welcoming technology-enabled places of work.
Forge’s Veteran and First Responder providers (Forge VFR) has earned a definite popularity and the belief of offering the best high quality behavioral well being care to active-duty servicemembers, Veterans, first responders, and their households. This consists of making historical past with a first-of-its-kind partnership with the VA to reinforce the entry to behavioral well being care to scale back suicide. By means of this partnership, Forge works with the VA to offer care in underserved areas and ensures Veterans and their households get the highest-quality care.
Benji Knafo, Forge Well being, +1 9148863656, [email protected]
SOURCE Forge Well being