The start of a brand new 12 months at all times brings a contemporary wave of prime govt strikes — and there’s a notable 2021 pattern rising on the hiring entrance.
In the previous couple of weeks, not less than 4 trend and footwear companies, together with Crocs, Lululemon, Columbia and Everlane, have tapped present or former Nike execs for main roles.
Just a few years in the past, Crocs would by no means have been talked about in the identical sentence because the Swoosh. On Monday, the identical day Crocs tapped 16-year Nike veteran Emma Minto as SVP and basic supervisor, the 2 manufacturers had been talked about as direct rivals after Nike unveiled its Nike Go FlyEase hands-free adaptive shoe.
“Anybody paying consideration is aware of that Crocs’ model and enterprise have by no means been stronger, and there’s loads of room for continued development,” Minto stated in a press release about her arrival on the clog maker, FN’s 2020 Model of the 12 months.
After leaving Nike final 12 months, Minto — who was most not too long ago VP and basic supervisor of Nike Ladies’s in North America and a former VP of Nike Direct World Retail Operations — will oversee all operations for Crocs’ Americas area.
Like Crocs, Lululemon is firing on all cylinders — and the health model immediately competes with Nike in a number of classes. Yesterday, Blanca Gonzalez started work as Lululemon’s head service provider, SVP, world merchandising after a 20-year run at Nike. Lululemon is quickly constructing its govt group because it expands internationally and tackles new product classes, together with footwear. Final 12 months, it tapped one other longtime Nike exec, Nikki Neuburger, as the corporate’s chief model officer.
In yet one more large transfer yesterday, Everlane tapped Sophie Bambuck, who was most not too long ago Nike’s world vp of brand name advertising and marketing for Nike Sportswear, as its first chief advertising and marketing officer. The direct-to-consumer phenom, based in 2011, shortly amassed a loyal fan base — due to its millennial and Gen Z-friendly technique of providing ethically-produced necessities. However extra not too long ago, the corporate encountered tradition and transparency points — so Everlane will look to Bambuck to assist refine messaging at a crucial juncture.
Whereas Nike has lengthy been identified for its advertising and marketing, operations and merchandising experience, it now stands out for its digital and tech prowess too. Final week, Columbia Sportswear Co. tapped Skip Potter, previously chief expertise officer at Nike, to imagine its newly-created position of EVP, chief digital data officer. Potter, who left Nike final 12 months, will assume the position efficient April 1.