To some, the phrase cheapskate is likely to be thought of an insult.
However, for Michelle and Paul Fryling, franchisee homeowners with Uptown Cheapskate, the phrase buzzes with that means about upcycling, sustainability, and classy clothes for women and men at discounted costs.
The couple, who dwell in Northern Virginia, noticed a lot success within the 5 years since they opened their first retailer in Brief Pump, they determined it was time for an additional.
And the Frylings determined to open the nationwide chain’s first Hampton Roads retailer in Virginia Seashore, leasing a 6,000-square-foot house in Red Mill Commons for his or her endeavor.
The house was previously Hooray! Smiles Slides & Espresso, a espresso store and kids’s indoor playground.
Michelle Fryling mentioned the construct out is underway they usually hope to start shopping for stock from prospects in April.
Fryling mentioned they may put up details about dates and instances on Fb and Instagram. The enterprise additionally makes use of a advertising and marketing agency to ship out mailers, bag stuffers and coupons.
“We provide money or 25% extra in retailer credit score for the objects we’re in a position to make use of,” Fryling mentioned. “We simply examine the fashion and situation of every merchandise to ensure there’s no holes, lacking buttons or stains. We’re searching for types, manufacturers, all seasons, all 12 months spherical for women and men, sizes additional small to 3x.”
The shop, which fills 20% of its stock with new merchandise, is tentatively set to open its doorways to shopper in June or early July.
Fryling mentioned they want to rent a crew of 12, together with supervisor, assistant supervisor, consumers and trend associates.
Initially from Hampton, Michelle Fryling mentioned they nonetheless have household in Hampton Roads.
“We all the time come to Virginia Seashore, so we thought this was the proper alternative,” she mentioned. “We might find yourself looking for a small place (to dwell) down within the Seashore, too.”
Even within the midst of the pandemic, Fryling mentioned it made sense to open a brand new retailer.
On the one hand, lots of people are cleansing out their closets and culling their wardrobes. And with many individuals compelled to tighten their wallets, the shop presents a cheaper method to purchase garments.
“I really like getting nice offers,” Fryling mentioned. “Our complete mannequin is to get nice objects for an ideal deal.”
Referring to “the hunt” — as procuring secondhand can usually be — Fryling mentioned it’s all about discovering that diamond within the pile.
Began in 2009 in Salt Lake Metropolis, Utah, Uptown Cheapskate has grown to 90 places in 23 states.
Sandra J. Pennecke, 757-652-5836, [email protected]