(Reuters) – The corporate behind South Korean boy band BTS on Wednesday introduced a challenge to search out the subsequent Okay-Pop sensation, by a worldwide audition program that’s anticipated air in the US in 2022.
Massive Hit Leisure stated it was teaming with Common Music Group to search out, develop and prepare the brand new Okay-Pop boy band.
Lenzo Yoon, Massive Hit’s world chief govt, stated the brand new challenge would “apply Massive Hit’s success method established over the previous 16 years to the U.S., the middle of the worldwide music market.”
The brand new Okay-Pop group will document on a brand new Los Angeles-based document label throughout the Common Music Group.
BTS, the seven-member band which made its debut in South Korea in 2013, went on to beat the extremely aggressive U.S. music market with top-selling singles and movies that includes a sunny, optimistic vibe. Final 12 months BTS, which has an unlimited and fervent fan base, was named entertainer of the 12 months by Time journal.
Common Music Group Chief Government Sir Lucian Grainge stated in a press release that the three way partnership “will additional speed up Okay-Pop as a worldwide cultural phenomenon.”
The Okay-Pop business, which includes rigorous coaching in dance, singing and language expertise, additionally has produced bands like woman group Blackpink which have expanded past Asia to realize worldwide success.
The 2 firms didn’t say which U.S. media outlet would broadcast the audition program.
The collaboration has echoes of “American Idol,” the favored TV actuality present that holds nationwide auditions for a brand new pop star and whose winner will get a recording contract. The present, now in its 18th season, has produced bona fide stars like Carrie Underwood and Kelly Clarkson.
(Reporting by Jill Serjeant; Enhancing by Marguerita Choy)
